New Blogs Every Tuesday
the podcast
A brand new podcast for wellness-loving babes who don’t want to choose between a super fun life and a healthy one. You can have it all. Here we embrace curiosity, demand more excitement than can be found at happy hour, and believe that personal development is a fun, lifelong adventure.
the sober curious quiz
the book club
life coaching
Mindset
Do you wish you had better control over your thoughts? You can! But for most of us it doesn’t come naturally, but rather is a learned skill. Managing your mind is the essential first step towards a happier, healthier you. Prune your limiting beliefs from the root, learn how your subconscious and conscious mind dictates your actions, reprogram your thinking with positive psychology and unlearn unhealthy coping mechanisms by working with a Certified Mindset Coach.
Habits & Success
Do you keep telling yourself “this week will be different” …right before sliding back into the same old (less than ideal) routine? The problem is not that you lack discipline or willpower; it could just be that your habits suck! Habits are an incredibly powerful personal development tool. When utilized properly, habits help us by allowing us to make less mundane decisions each day and instead focus on what matters. Our habits form our identities and can change our lives.
Alcohol Freedom
Would you like to change your relationship with alcohol? Have you taken breaks, just to fall back into old patterns? Do you wish alcohol was insignificant in your life? By working with a certified alcohol-free life coach, it’s possible. Through subconscious reprogramming, neuroscience, and thought work, you can reduce or eliminate your alcohol consumption, without deprivation.
Client Testimonials
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Working with Gretchen has been nothing short of life-changing. I was questioning my relationship with alcohol and struggling with finding the right approach. Gretchen was able to provide deep insight into my individual situation via our conversations.
She was supportive in every way and offered me several alternatives to further implement on my new journey to alcohol cessation. She guided me to break free in a way that felt empowering and sustainable.
Gretchen is compassionate, non-judgemental and empathetic to each individual's situation and goals. She provided not only practical tools, but also unwavering support that helped me rebuild my confidence in my ability to make a lasting change.
I have not only reduced my alcohol consumption significantly but also rediscovered my strength and purpose. If you are ready to change your life, I cannot recommend Gretchen enough. She is a true partner in transformation.
— Kaylie, 42
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Working with Gretchen has been such a great experience. One of my biggest goals was to start exercising and actually stick with it, and she's helped me create a plan that feels doable. I’ve already started, and for the first time, I feel confident I can keep it up.
She’s super knowledgeable, encouraging, and great at helping me shift my mindset, all while being just a genuinely nice and relatable person to talk to.
I struggle with ADHD, and she's helped me understand how habits can work for me. One of the biggest takeaways was realizing I don’t have to force myself into workouts I don’t enjoy (like lifting weights at the gym at 6 AM), just because that works for other people. Instead, she encouraged me to focus on what does work, like group classes where I can build a sense of community and accountability.
If you’re really ready to make a change, Gretchen will help you get there in a way that actually fits you. I’m feeling way more optimistic and capable of sticking with this long-term, and I’d absolutely recommend working with her!
— Avery, 27
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I booked Gretchen for career coaching. I had felt a stagnant slump in my freelance work and job search.
Gretchen took the time to understand my goals, strengths, and challenges, providing personalized guidance that was both insightful and actionable.
Gretchen helped me regain focus and direction. Her freelance background also gives her entrepreneurial knowledge. I recommend Gretchen to anyone looking to build and enhance any career goals. Her expertise, positivity, and strategic insights have made a significant impact on my professional growth.
— Tammi, 38
Meet The Founder
I’m a 5X Certified Life Coach, specializing in mindset, habits, success, alcohol-freedom, and ADHD.
As a coach, I’m passionate about helping my clients develop a growth mindset and an empowering inner voice, while optimizing their habits. By developing confidence and self-love, and getting 1% better each day, they can achieve anything their heart desires and find true fulfillment.
Working with me will put you on the fast track to becoming your favorite version of yourself.
I didn’t get where I am today on my own. I worked with an amazing coach who helped me tone down my perfectionism and develop healthier coping mechanisms, while unlearning self-sabotaging behaviors. I also had to reprogram my ADHD brain to work for me instead of against me. Progress isn’t linear, and there is no finish line when it comes to personal development. I will continue to be the most important project I work on, for the rest of my life.
My own personal transformation inspired me to pay it forward. In 2024, I launched my online community, The Pink Cloud Collective. In March of 2025, I earned 5 Life Coaching Certifications and began working one on one with clients.
Before I became a coach, I was self-employed for 10 years as a brand strategist and graphic designer. In 2023 I bought and renovated an adorable 1960s cottage in Upstate New York. I have a ton of hobbies — including painting, crafting, interior decorating, piano, and my latest obsession: my vegetable garden.
I’ve been obsessed with wellness and health for a long time, so transitioning into the mental health industry was a natural next step.
Coach’s Certifications
